Diane started out in floral design at age 14 in her father’s floral shop, Didier Florist in Rockford. She grew to love the trade and graduated from Bill Hixton Design School skilled in all styles of floral design. With over 35 years in design and roughly 50 in the floral business, Diane creates designs with the fuel of endless creative talent and vast experience coupled with a commitment to customer service and quality. For Event Floral, Diane specializes in centerpieces and large specialty arrangements, including funeral pieces, as well as the detailed personal corsages and boutonnieres. She is incredibly devoted to her faith, her church, and her family. Outside of the studio, she loves to spend time gardening, cooking and baking gourmet food and desserts, and arranging décor for her home and church.
Jordan’s background in events and decorating partnered with his modern, upscale design aesthetic are a natural fit at Event Floral. With a bachelors in Marketing and Public Relations, Jordan has experience in non-profit, corporate, political, and special events in Milwaukee, Rockford, and most notably, Washington D.C., as a member of Mrs. Obama’s social staff. Jordan keeps current with trends and enjoys infusing designs with reimagined traditional elements. Jordan manages the studio, overseeing staff, scheduling, production and day to day operations. He also leads event set ups and designs custom, on-site floral and décor installations. He celebrates his love and near obsession with Christmas by designing and installing holiday décor for numerous homes, offices, and previously even the White House three years in a row.
Named “Top 35 under 35” by Florists’ Review Magazine, August 2017.
Kim Dazey, Floral Designer/Event Team Lead
Kim brings nearly 25 years of experience to Event Floral. With a background in retail management, and having worked for many years at reputable shops in Beloit, Janesville, Rockford and the surrounding area, she has extensive skills in many design techniques. At Event Floral, she produces wedding and bridal designs, every day orders, funeral arrangements, and large scale installations. Kim loves theming and executing displays and event decor. Her positive, energetic and expressive personality allows her to have fun doing what she loves. She attends design shows and keeps current with floral trends, and in her free time, she keeps busy with home decorating projects, landscape designs, and spending time with her children and grandchildren.
Sherry’s love for all things pretty, especially flowers, makes Event Floral a perfect environment. Sherry is Event Floral’s main event delivery woman, set up team lead, and linen coordinator. Her attention to detail ensures accuracy and timeliness. Sherry explains her love of the job: “being surrounded by the beauty of flowers and the opportunity to make someone’s day special is both fun and joyful”. She also enjoys making custom crystal embellishments and gardening. She deeply loves her family, her faith, and caring for her cats.
Hailey Holder, Event Producer/Installer
Hailey is a junior at Illinois State University, double majoring in Agriculture Business and Horticulture. She spends her summers and school breaks working on our many weddings and events. She has experience in flower shop operations and enjoys seeing a design vision come to life. Hailey specializes in event preparation and assists in processing and maintaining all of our fresh floral product received each week. In her free time, Hailey spends time with family and friends and participates in many professional and academic honors societies and activities.
Charlotte Schlossmann, Event Producer/Installer
Charlotte joined Event Floral in 2016 and has loved it from the start. She sought to join Event Floral’s team as an event producer and installer after following our work on social media. After working at Chrysler for nearly five years, and achieving an even longer tenure at Stockholm Inn Restaurant, she now puts her creative talents to use, being actively involved in each event from start to finish. She is tasked with prepping and packing hard goods, workshop organization and delivering and installing wedding designs. In her free time, she acts as a licensed wedding officiant, avid crafter, scrap booker and home chef.
Erin was introduced to Debra Quillen in 2002, helping with holiday floral work. Pursuing her creative interests, Erin followed Debra when Event Floral launched, learning about the business from the ground up. She graduated from Rockford College with a degree in Business Administration, Management with hopes of enhancing the operations and future success of Event Floral. Erin specializes in bridal bouquets, but enjoys all aspects of design. In 2014, Erin took over ownership of Event Floral, and continues to grow the business with a modern and quality-driven vision. She is married with 3 sons, Lucas, Nathan, and Joshua who are the joys of her life. She cherishes time with her family and friends and also enjoys running, creating artwork, and photography.
Founder of Event Floral, Debra Quillen established the creative vision for Event Floral as innovator in the Rockford market as an event focused florist. She pushed Event Floral to produce designs and overall experiences that were unexpected, modern, and unforgettable. Her commitment to customer service was shown in always “going the extra mile” to make every event truly spectacular, with the belief that each client deserves the best!
Debra Quillen spent her early years helping her father, James Adams, with his local Rockford floral business, Broadway Florist. As a child, she learned floral design under his watchful eyes. She continued on to study at Iowa State University College of Design. She designed nationwide and trained under multiple renowned designers. In 2003, Debra officially opened Event Floral Design Studio to pursue her passion of wedding and event flowers. After over 10 years, Debra passed ownership to Erin Stoffregen in 2014. She continues to assist Event Floral with funeral designs and as a business mentor.
Debra’s energy and joy are derived from her strong faith. She now shares her generous and positive outlook with her church, its spiritual endeavors, and all around her.
Annie Von Arx, Event Producer/Installer
Annie is the newest addition to Event Floral. Passionate about gardening and landscaping, she brings strong experience in landscape, greenhouse work, and visual merchandising to our team. Annie is a CNA and has earned her Associates Degree from Rock Valley College. She is a program volunteer at GiGi’s Playhouse and is an avid artist, designing and painting large-scale murals and hand-drawn greeting cards. She is looking forward to learning more about event design and floral arranging.